Freedom Flynn

It appears that adults are rapidly jumping into social media. This is great news for folks that are taking advantage of social media to promote business and services to adults. Majority of small to medium companies I talk with really see no value in social marketing and this just backs up the fact that it is not all just teens using these mediums.

Excerpt from Clickz.com

—

Teens aren’t alone in the growing population of social networkers;
adults are increasing among the ranks of the popular online sites, says
“Adults and Social Network Web Sites,” a study released by Pew Internet & American Life Project.

Use of social networking sites among those 18 and older quadrupled
over the past four years. The percentage of adults using sites such as
MySpace, Facebook, and LinkedIn grew from 8 percent in 2005 to 35
percent in 2008. While 65 percent of online teens have profiles on
social networking sites, Pew Internet Senior Research Specialist Amanda
Lenhart points out that adults make up a larger portion of the U.S.
population, so the 35 percent represents a larger number of users than
the 65 percent of teens on social networks.

Heavier usage occurs with younger adults:

• 75 percent of online adults 18 to 24 have a profile on a social networking site.

• 57 percent of online adults 25 to 34 have a profile on a social networking site.
• 30 percent of online adults 35 to 44 have a profile on a social networking site.
• 19 percent of online adults 45 to 54 have a profile on a social networking site.
• 10 percent of online adults 65 and older have a profile on a social networking site.

“It is important to pay attention to age,” said Lenhart. “The age
suggests that though they may be adults, [a high percentage of users]
were recently teens. The large picture is it’s younger Americans who
are using these sites.”

Read the full story here.