Full Service PPC Management
by Freedom Flynn | August 25, 2008 | In Uncategorized
My Full Service PPC Campaign Management Services are for customers that want maximize their PPC ROI (Return on Investment). You need to have 250 PPC keywords or more; or a current monthly PPC ad budget of $1500.00 and up.
Already have a PPC campaign but just want a professional to review and optimize it for you? Learn more about my PPC Campaign Optimization Service.
Full Service PPC Campaign Management Includes:
- PPC Keyword Research and Set-up: For all PPC campaigns the first step will be completing keyword research and campaign set-up. Whether this is a new or existing campaign this step is vital to insure success. This process will involves manually making sure you have the right keywords, keyword phrases, broad and specific search terms to produce the most effective targeting of your campaigns. This step will also include grouping of your keywords by relativity, volume, product / service type and more…
- PPC Account Settings: Manually setting-up and monitoring all your new or current PPC campaign settings such as: Campaign Spending Limits, Geo-Targeting, Run-Times, Content Network Placements and more…
- PPC Bid Management: Manual set-up and monitoring of all your Keyword bids with: Separate Content Network versus Search Engine Bids, Placement Bids, Position Management and more…
- PPC Creative Management: Manual Review and Development of all PPC campaign creative to make sure your ads provide the best possible click-thus and conversions. Writing or re-writing text ads, suggestions on new graphical ads for your developers to match specific campaigns, content network placements and ad groups.
- Website Optimization Testing: Working together to test new ads, landing pages, offers and new website design ideas that will promote conversions through Google™ A/B rotational testing.
- PPC Ad Destination Pages Monitoring: Visually checking to make sure your ads are always landing on the correct PPC Destination Pages while consistently reviewing these changes and submitting suggestions to your developers to promote a higher conversion rate.
- PPC and Conversion Tracking: Consistently monitoring and working with you to make sure conversion tracking is properly in place to insure conversions are counted and the campaign is receiving the maximum benefit from this tracking.
- Monthly Reporting of Your PPC Campaigns: Monthly reporting of campaign performance, including: Keyword Costs and Performance, Conversion Rates and Month to Month Trend Comparisons and SEO cross-reference report on all the keywords in your PPC campaigns to insure we are not bidding on new highly ranked organic keywords. We then have a meeting to discuss the results from the previous month and the suggested changes for the coming month.
High Volume keyword management is $14.00 per keyword per month. High Volume keywords require more attention and need to be managed daily. Low Volume Keywords are only $2.00 per month per keyword. Low Volume keywords are managed on a weekly basis since there is not as much activity and change in these keywords. These management fees arein addition to your monthly Ad spend. My Full Service PPC Campaign Management Services require a 6 month minimum commitment.
To get started, fill out the quote form below, and I will contact you within 24 hours.
