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Freedom Flynn, Internet Marketing Consultant

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Archive for August, 2007

What is SEO?

by Freedom Flynn | August 10, 2007 | In SEO Blog No Comments

What is Search Engine Optimization? Search Engine Optimization, or SEO, is a process of making your website more appealing to search engines. This is what the modern search engines use to determine your search engine ranking. Your ranking is the order in which your website will appear when certain key words are typed in the search field on a search engine’s website. Without proper SEO, Search Engine Optimization, of your website you may not even be indexed, or listed, with a search engine. In previous years you could list your website with a search engine and pick the keywords you wanted to have your site indexed or listed under, and that was it, you are listed. Now days search engine listings are based on the content, tags, images etc. on your site.

Search engines are now smarter and use search engine “bots” to “crawl,” or search, your website to find this information and determine your search engine ranking based on what they find. SEO, Search Engine Optimization, is the process of making your website ready for those search engine “bots” to search your site and get the targeted results you are looking for. This process is a detailed one, which can be very challenging for anyone unfamiliar with this process. This process involves several areas of your website and not just changing your Meta tags, like the old days. Meta tags are a list of hidden keywords to describe your site. In previous years you could just list your site with a search engine under the keywords you wanted people to find you with, then correspond your Meta tags to match and you would get a pretty good listing. Those days are over and SEO, Search Engine Optimization, has become a huge business, so the search engines are taking advantage of that.

Googleâ„¢ for instance has become the premier search engine and at this point NO ONE can tell you how to become number one, or guarantee you will have top placement or even first page placement with their search engine optimization. There is no guarantee of your search engine rankings on Google. This is because Google and others are constantly changing what they program their “bots” to look for. Google says “No one can guarantee a #1 ranking on Google.” So keep this in mind when looking for these services.

However, we can guarantee that we will improve your rankings and bundled as a package with our marketing services we can guarantee that you will get, better search engine rankings, more traffic to your site, and the visitors you want to your site, not just useless clicks. See our internet marketing services for more information. Contact us for more information and to receive a no obligation 30 minute consultation.